Deris is pleased to announce the second unreal campaign training in November 2018 on behalf of International Trademark Association (INTA) in Turkey at German High School in Istanbul.
The training started by the INTA Anti-Counterfeiting Committee member Okan Can (Partner at Deris) with an introductory information concerning the INTA, the Unreal Campaign and continued with the explanations of two Deris volunteers; Soley Oygucu and Sarper Sever who explained what are trademarks, how they are protected and how to identify the real and unreal via interactive discussion. The consequences of buying counterfeiting products was another topic of the event.
What is unreal campaign:
The Unreal Campaign is a consumer awareness program of the INTA, which aims to educate high school students (14- to 18-years-old) about the dangers of counterfeiting and the importance of trademarks. Unreal is a multiyear initiative that will outreach to teens through online activities and direct school engagement. The Campaign has successfully reached over 9,000 students directly since its launch in 2012. For further information: http://www.unrealcampaign.com/